Along for the ride

Technical change can't happen if you don't bring your users with you

Scaling a biotech research program requires everyone in the organization to adopt new tools/processes/methods.

But for truly transformative changes, adoption means fundamentally changing the way you approach both a problem and everything around that problem.

It means changing the story your colleagues tell themselves about the problem.

At a software company, you can find the users who are already telling the new story, and ignore the rest.

In a biotech organization, you don’t have that luxury.

What story do you want your colleagues to tell themselves? How are you helping them get there?

It doesn’t matter how fast you can move, if you can’t bring them along for the ride.