Are you relying on trickle-down infonomics?

If you're going to treat data as an asset, you should make sure everyone in your organization can benefit.

Douglas Laney coined the term “infonomics” as a shorthand for the idea that organizations should treat data as an asset.

You can derive value from this asset by literally selling it or get even more value by analyzing it to improve decision making and operations.

So who in your organization sees these improvements?

Many organizations focus on flashy, complex projects that are highly visible to leadership or directly linked to revenue. It’s not hard to figure out why.

Like the infamous trickle-down economics, this approach distributes the majority of resources to the groups that have already benefited the most from data, and expects the benefits to magically “trickle down” to the rest of the organization.

But what if, instead, you looked for smaller projects where simpler interventions could make a difference?

Sometime, simple statistics can have have a huge impact.

Sometimes, putting raw data next to a user’s levers can have even more impact.

What opportunities are you missing because you’re not thinking small enough?