Understanding your users' levers

To build data tools that will be used, consider how users can respond to what they learn.

Most analytics dashboards never get used for a simple reason: Potential users don’t know how to use the information (and neither do the dashboard’s designers).

Operational software gets used because it enables the user to accomplish a goal: send a message, order supplies, record experiment results, etc.

These are the user’s levers.

Analytics are intended to help the user make better decisions about how to pull those levers. But that can only happen if the analysis is aligned with a specific action that the user has a lever for.

To provide a consistent user experience between your analytical and operational data tools - a chimera data platform - you need to link features in the analytical tools directly to levers in the operational tools.